ABS News come out with this article:

http://abcnews.go.com/International/head-nsas-elite-hacking-unit-hack/story?id=36573676

In assessing the veracity and completeness of what the head of NSA Tao says here we should consider it’s important part of its agency mission that hundreds of thousands of potential mid-to-high targets, legit or not, overestimate the manual (as opposed to semi automated) resources and efforts they need to devote per person to continuously compromise them. See NSA FoxAcid and Turbine programs.

So these targets will think NSA “endpoint target list” is small and does not include them, and therefore are fine with end-2-end encryption, and merely moderate or high assurance endpoints, like Tor/Tail, Signal on iOS, or an high end cryptophone.